AFAG - The Company

As a renowned trade fair company as well as a modern, private-sector service provider, we organise trade fairs, congresses and events from conception to execution to post-event performance analysis. We offer all services related to trade fairs and congresses and focus on the needs of our customers and their target groups.


Our Services

We take over all tasks in full service - from the preparatory market analysis to the success control.

AFAG has been successfully organising international trade fairs, exhibitions, consumer fairs, regional exhibitions and congresses since 1947.

Together with trade associations, local authorities, institutions and companies, we also design and organise special interest trade fairs, combined events (congress and trade fair) and joint participation at international trade fairs at home and abroad.

As a full-service provider, we take care of all aspects — from preparatory market analysis and advertising/PR concepts to technical implementation, professional project management and performance review.

AFAG international

Our international trade fairs are lead marketplaces worldwide for their industries. AFAG’s overseas representatives actively facilitate the acquisition of international exhibitors and visitors and mentor them during trade fairs.

“The Elevator Show” Dubai in 2024 is the first international trade show which the AFAG Messen und Ausstellungen GmbH is organising as an exhibition organiser abroad.

We plan and organise trade fair collectives at leading trade fairs at home and abroad for associations, industries and exhibitor groups, as well as international congresses with accompanying trade fairs. Examples: PlanCom — a trade fair accompanying the World Congress for Architecture. Trade fair collectives in Egypt, Brazil, China, India, Russia, South Africa, Turkey, USA, UAE and other EU countries.

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AFAG Performance
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AFAG History
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